Seoul Business Agency to host ‘Global Innovation Forum,’ a startup pitching competition with seven countries participating in CES 2026… “Leading the convergence of the global startup ecosystem”

The Seoul Business Agency (SBA, President and CEO Hyunwoo Kim) announced that it will operate the Seoul Integrated Pavilion at CES 2026, which takes place in Las Vegas, the United States, from Tuesday, January 6, to Friday, January 9.

Following last year, SBA will also host and expand a CES-first, cross-national cooperation–based networking event, the Global Innovation Forum (GIF), on January 7, positioning it as a platform to lead the convergence of the global startup ecosystem..

The forum is designed to provide Seoul-based startups with outstanding technological capabilities and growth potential an opportunity to directly engage with key players in the global startup ecosystem, helping transform CES participation into tangible global business opportunities and enabling startups to shine on the world stage.

In particular, the forum is expected to draw strong interest from startups and ecosystem stakeholders seeking global expansion, as it offers a rare opportunity to experience investment, promotion, and networking in one place..